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The best Prime Day beauty deals 2020: What to expect

We’re used to setting our calendars in early summer for Amazon Prime Day, but this year was undoubtedly different. However, don’t get upset just yet, because Prime Day will be back in 2020. The official date has yet to be announced, but we have our eyes on it and will keep you posted. One thing to keep in mind is that this isn’t any ordinary shopping event. In fact, last year the sale made history for running over 36 hours for the first time ever. If you’re wondering what to expect, think of your all-time favorite items finally getting a major discount. Beauty lovers, that includes you too! Prime Day beauty deals are some of the best we see all year. Ahead, we’ve compiled a list of some of the things we expect to see go on sale during this year’s Amazon Prime Day.

Today’s best Prime Day beauty deals

  • TruSkin Vitamin C Serum$20, was $30
  • Revlon One-Step Hair Dryer and Volumizer$42, was $60
  • CHI Original 1-inch Flat Hair Straightening Ceramic Flat Iron$54, was $100
  • Neutrogena Cleansing Face Wipes $9, was $12
  • CeraVe Facial Moisturizing Lotion$13, was $19

What Prime Day beauty deals to expect

Let’s start off by saying that the discounts will most likely be found across every category on Amazon, and this includes subcategories as well. When it comes to beauty, you’ll find markdowns on makeup, skincare, hair products, hair tools, grooming tools, and more. The good thing about Amazon is that there’s a healthy mix of both budget-friendly and high-end products as part of the sale, which just means more bang for your buck. In the past, we’ve seen discounts range between anywhere from 25% to 50% off, which is huge! One thing to keep in mind when shopping for Prime Day beauty deals is that time is of the essence. Older products typically get the most discounts throughout the sale (think winter/early spring product launches), but there are flash deals throughout the event that show us newer items at some of the cheapest price points to date. Below we’ve listed some beauty products that we expect to go on sale during this year’s Prime Day. Our predictions are based on which brands participated in other shopping events this year such as the Nordstrom Anniversary Sale, Dermstore’s Anniversary Event. Sephora’s VIB sale, Ulta’s 21 Days of Beauty, and more.

When are the best Prime Day beauty deals?

There’s no secret formula to knowing when exactly beauty products will go on sale during the Prime Day event. As a teaser, Amazon typically likes to share some beauty offers during the week before the event, but that doesn’t mean they’ll be on sale during the actual Prime Day deals. Again, this is why if you’re serious about shopping this event, you need to have your eyes set on the site. Once Prime Day does arrive, you need to grab the items you want immediately. There’s no guarantee how long they’ll be on sale and the last thing you want is for them to go back to their regular price right before your eyes. Items usually have a time-ticker next to their photo during Prime Day showing how long you have left to purchase it at the locked-in price.

How to find the best beauty deals

Let’s start with the basics. If you’re looking to get your hands on the best Prime Day beauty deals, we’re going to stress again that time is the most important factor here. We’re anticipating that Prime Day will likely occur this month or next month, so it’s important for you to check Amazon regularly. If you’d like to go as far as setting a Google alert for yourself, you can be sure that you’re at the top of the line for knowing the official date.

Next up comes pricing, of course. Set your pricing on the side tab based on your budget. If you’re not looking to spend a certain amount of money during the sale, then there’s no point in having to scour through thousands of products that don’t meet your interest. The good thing is, a lot of the Prime Day beauty deals tend to be budget-friendly, but if you have your eyes set on a price range, filter your shopping choices.

If you’re looking to stock up on items you already know and love, there’s no need to filter through ratings. However, if you’re looking to try some new beauty products, it’s worth it to check out reviews and ratings. While there are major discounts happening, you don’t want to waste your money on products that other shoppers aren’t loving so much. The same way you can filter through price points, you can filter through ratings. Our suggestion is to look for products with a 4-star rating and up, and then browse through “most loved”, “top-rated”, and “most gifted”.

Then, you can get really specific. Let’s say you’re looking for a new moisturizer. At this point, you know that skincare isn’t universal and anything you buy needs to be tailored towards your specific needs. Don’t rush to buy a moisturizer that has a great discount, because it might not be the best choice for you. Is this moisturizer for your skin type? Does it target your same concerns? If it doesn’t check these boxes, then it’s likely not worth it just because it’s on sale. A lot of people rush to buy things that ultimately don’t work for them, so save yourself the time, effort, and money by keeping your own needs in mind.

The same goes for makeup. Shopping for makeup online is already difficult if you don’t already own the product. Make sure that you’re looking for products that work well with your skin tone and skin type. You don’t want to spend money on a shade that’s too light or too dark, or lip and eye colors that don’t compliment you. Unless you own the products, we suggest seeing if the brand has a shade-matching tool available on their site so that you don’t have to deal with returns and exchanges later on.

Lastly, read the ingredients. Everyone looks for different ingredients that they’re fine or absolutely not okay with putting on their skin. In order to not raise red flags later, take a look at the ingredient lists of each product and see if they match your lifestyle. If you’re absolutely against an ingredient, you don’t want to find that out once the product is already on your doorstep.

Should I shop on Prime Day or wait until Black Friday?

If you’re a beauty lover it’s smarter to get your holiday shopping done on Prime Day this year. With Black Friday and Prime Day placed so close together, Amazon may not be able to restock all their Prime Day offerings in time for Black Friday or Cyber Monday. Getting any beauty products during Black Friday might also be risky due to hefty shipping delays. This means that you might not get your new beauty products in time for Christmas or even the new year. The prices for most top-rated products shouldn’t differ between the two days either so feel free to stock up on your favorite products earlier this year. Jump on these Prime Day beauty deals as soon as you can before their low prices run your favorites out of stock.

Are any Prime Day beauty deals too good to be true?

Prime Day is going to have a ton of savings on all sorts of beauty products. Before you start filling your cart up though, there are a few things to keep in mind. Make sure you do your research ahead of time and know which brands and products you want. Since there are so many different types of serums, masks, makeup products, and creams out there you need to have a basic idea of the type of product you’re looking for. Also beware of extremely discounted products, if a deal seems suspicious — it probably is. Check reviews and ratings of every product on sale before you purchase it so when you shop these Prime Day beauty deals you won’t be disappointed.

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